"Recovery Is The New High" was created to break the stigma associated with addiction and mental health disorders, promote Recovery, provide Advocacy, Education, and Resources. Allen Burnette branded the motto when asked in 2013 what recovery was. Allen stated that Recovery is like a new high, and that's when Allen came up with the slogan that is so powerful today: "Recovery Is The New High." Allen's thought with his motto came from the fact that since experiencing his spiritual relationship with God, his life has been a new high, the Most High. It's been a High that he has been on since 2006. Allen has a passion and a vision to see that everyone in Recovery can receive the Most High.
Allen and Will's relationship began in the fall of 2013 when Will was stuck in the vicious cycle of addiction. Will's mother attended a local prevention coalition meeting where Allen shared his recovery story and that he was a resource for individuals wanting a life in recovery. The rest is history, Will was guided through the treatment process and actively stayed in contact with Allen. Experiencing the same effect Allen describes as "Recovery Is The New High," Will obtained a job working alongside Allen throughout Tennessee.
Seeing the rise in designer drugs, stimulants, and drug-related overdoses, they knew more needed to be done to help individuals achieve long-term recovery and for communities to heal. This was the birth of Recovery Is The New High Inc. and a team with over 70 years of lived experience from mental health, substance use, and justice involvement.
Recovery is the New High